Willow is Pumped to Partner with Chamber of Mothers

4,000,000+
Moms Reached Every Month
30+
Chamber of Mother Local Chapters

Overview

Willow is the only leading pump brand founded and based in the U.S., with a team built of moms, building for moms. Since creating the first fully wearable pump, Willow continues to innovate in ways that always put moms first - helping them extend their breastfeeding journey with more freedom and less compromise. By taking a stand and launching a partnership with Chamber of Mothers, Willow demonstrates the critical importance of leading with company values and inviting their community to make a bigger impact, together.

The Challenge

According to a July 2024 survey conducted by the Pew Research Center, 38% of young adults did not want children due to concerns about the state of the world, while 36% are opting out of parenthood due to the increasing cost of raising children. Over the last decade, Willow has worked to create a more supportive system for every mother, including advocating for mandatory parental leave policies, removal of the "pink tax" on maternal products, maternal health care rights, and realistic views on motherhood, among other causes. The partnership between Willow and Chamber of Mothers continues the company's mission to demand better for mothers.

The Solution

Donation Form Text-To-Donate Give & Grow
In August 2024, Willow launched a partnership with Chamber of Mothers, a nonpartisan 501(c)(3) nonprofit organization, to further a shared mission: improving the maternal experience in America. With donations powered by Pledge, Willow invites their community to donate to Chamber of Mothers through a dedicated landing page on their site featuring a Pledge Donation Form & Impact Calculator that displays the total donations raised to-date, and through a Text-to-Donate campaign: text PUMPED to 707070 ðŸ“² 

Donations made through Willow to the Chamber of Mothers' mom-led, volunteer-led effort will fund travel to DC for meetings on Capitol Hill, legal infrastructure, childcare at local chapter meetings, and more. On September 17, 2024, members of the Willow team including CEO Sarah O'Leary joined the Chamber of Mothers in Washington, D.C. to meet with members of Congress as part of their "Vote Like A Mother" initiative and to urge them to pass the bipartisan Maternal Health Momnibus Act. Together, they continue to create change for Mothers in America. 

Sarah O'Leary
CEO of Willow

As a mom and a leader of a company centered on moms, I know we are exhausted by a broken system that has left us unsupported and unprotected. Families in America are at breaking point, so much so that women are opting out of motherhood because the costs and risks associated with having a baby are so high. Willow was founded to disrupt outdated norms for motherhood, and with that mission, we are proud to use our voice to advocate for systemic change in partnership with Chamber of Mothers. There is power in the mom community, and together, we can transform motherhood for the better.