Case Studies

In response to the 2023 Maui & Hawai'i wildfires, CNN Impact Your World partnered with Pledge to launch a disaster relief fundraiser supporting nonprofit organizations on the ground. Within days, the campaign raised over $2.2M, with Pledge being one of the first platforms to send funds directly to nonprofits providing relief efforts. Through QR codes, text-to-donate, and online donation forms across CNN's broadcasts, articles, and social media, viewers were able to donate easily. The program ultimately supported 21 nonprofits, delivering critical aid where it was needed most.

Miry’s List is a nonprofit organization dedicated to welcoming and supporting refugee families resettling in the United States. Their mission focuses on providing immediate relief and long-term support to help families transition successfully into their new lives. As with most nonprofits, fundraising is a critical element of their work, allowing them to expand services, assist more families, and fulfill their mission. Prior to Pledge, Miry’s List used Classy, a popular fundraising platform, to collect donations. While Classy offers strong tools and features to help manage campaigns, it comes at a high cost—namely, transaction fees, credit card processing fees, and a annual software license fee. These fees were eating into the funds that could have otherwise gone directly to refugee support programs.

As 'Barbie: The Movie' captivated audiences worldwide, it sought to extend its message of empowerment beyond the screen. By partnering with Pledge, 'Barbie: The Movie' launched a global fundraising campaign to support Save the Children's girls' empowerment programs. The campaign focused on closing the "Dream Gap"—the barriers that prevent young girls from reaching their full potential. Through this initiative, the movie’s audience helped raise over $1.5M, directly benefiting girls around the world.

In 2024, Social Venture Partners (SVP) Tucson raised an impressive $61,192 at its Fast Pitch event, marking a remarkable 90% increase from the previous year. SVP Tucson plays a crucial role in bolstering the growth, development, and sustainability of Southern Arizona’s nonprofit sector. As part of an international community of leaders and nonprofits, it connects and invests in the community to enhance social impact. By leveraging Pledge’s innovative fundraising solutions, SVP Tucson engaged attendees effectively, enabling them to donate to their favorite nonprofits while enhancing community support and creating meaningful social impact.

Meetup, the people platform where interests become friendships, has transformed how community organizers fund their events through a partnership with Pledge. With Meetup's seamless group fundraising feature, organizers can effortlessly raise funds directly from their members. This not only helps ease the financial burden of building vibrant communities but also strengthens connections and enhances group engagement.

The Tigray Development Association in North America (TDA) has leveraged Pledge's platform to raise over $518,000 from 1,372 donations to support urgent humanitarian efforts in the Tigray Region in Ethiopia. Amidst one of the world's most devastating crises, these funds have been essential for providing relief to those facing famine, displacement, and violence. TDA's use of Pledge’s fundraiser pages and text-to-donate campaigns have allowed them to streamline donations while maximizing impact—saving more than $6,000 in credit card fees due to Pledge’s pioneering commitment to #FreeTheFee.

Organic baby food and kids snack brand Once Upon A Farm is on a mission to provide one million nutritious meals to kids in food insecure communities by 2024 through Save the Children - and partnered with Pledge to engage their customers nationwide to make it happen.

The United Nations Women’s Peace and Humanitarian Fund (WPHF) hosted its inaugural black-tie gala, "Portraits of Strength and Resilience," on September 30, 2023, at The Lot Studios in Los Angeles. WPHF Global Advocate Kristen Bell was honored with the WPHF's inaugural Vision for Peace Award, recognizing her advocacy work. The event highlighted the extraordinary efforts of women nonprofit leaders confronting some of the world’s most formidable challenges. With the help of Pledge’s Live Event Display, the gala raised over $60,000 in just two minutes, turning the evening into a powerful showcase of collective generosity.

Legacy is an online memorial and obituary site dedicated to helping people honor their loved ones' lives. For more than 20 years, Legacy has partnered with local newspapers and funeral homes across the U.S. to create a space where life stories live on. Often an important part of their stories are the local charities and causes supported throughout their lives. Our partnership makes donations in their honor possible, and enables anyone to support the charities where people gave from the heart to serve their local communities. Together, Legacy and Pledge provide an opportunity to create a life legacy of generosity.

Willow is the only leading pump brand founded and based in the U.S., with a team built of moms, building for moms. Since creating the first fully wearable pump, Willow continues to innovate in ways that always put moms first - helping them extend their breastfeeding journey with more freedom and less compromise. By taking a stand and launching a partnership with Chamber of Mothers, Willow demonstrates the critical importance of leading with company values and inviting their community to make a bigger impact, together.

Turn Up! Fight Hunger is a partnership between No Kid Hungry and Warner Bros. Discovery, with donations powered by Pledge, to help kids living with hunger in the U.S. Since its launch in 2019, it has already helped No Kid Hungry connect kids to more than 1.4 billion meals. This movement reaches audiences through Warner Bros. Discovery's beloved brands like Food Network, HGTV, TLC, Investigation Discovery and more, providing tools that enable consumers to Turn Up and fight hunger through donations powered by Pledge, activism, and a set of advocacy tools to give kids access to the food they need now and effect policy change for generations.

Price.com has revolutionized the way shoppers contribute to charitable causes through its partnership with Pledge. By leveraging cashback rewards from over 100,000 stores, including major retailers like Nike, Saks Fifth Avenue, Uber, and Target, Price.com is turning everyday savings into impactful donations. This innovative collaboration allows users to easily direct their cashback rewards to nonprofits, seamlessly integrating philanthropy into their shopping experience and amplifying the power of their purchases.